Hudson's Bay

The 2013 rebrand of Hudson's Bay lead to the opportunity to re-imagine promotional emails, landing pages, and affiliate banners.
I pitched new visual concepts for recurring promotions and followed-through with executing the chosen designs in both English and French. 

My work included creating a simplified email header and footer design based on subscriber behaviour. 

As a team, Creative Marketing came together to engage in weekly critiques as well as informal daily reviews with the ultimate goal of elevating the brand and increasing digital engagement and online sales.

Using Format