Hudson's Bay
The 2013 rebrand of Hudson's Bay lead to the opportunity to re-imagine promotional emails, landing pages, and affiliate banners.
I pitched new visual concepts for recurring promotions and followed-through with executing the chosen designs in both English and French.
My work included creating a simplified email header and footer design based on subscriber behaviour.
As a team, Creative Marketing came together to engage in weekly critiques as well as informal daily reviews with the ultimate goal of elevating the brand and increasing digital engagement and online sales.
